a completely new kind of foodservice broker

Rooted Food Sales seamlessly combines the traditional roles of a broker with an internal sales team.

Prospecting with Precision

Through connections and hustle we get placement for our brand partners in many Foodservice channels including the below

College and University

Quick Service Restaurants

Travel

Business and Industry

Vending

Premium Convenience

Full Service Restaurants

Management Companies

Some of the distributors that we work with

Our Services

Through our deep industry relationships with key operators and distributors, we help brands get placement to propel growth and sales.

Person holding phone checking calendar

Foodservice Go To Market Strategy

Help define and create your brands Foodservice strategy, including identifying the key categories to pursue.

Two people shaking hands, closing contract.

Distributor Contract Negotiation

Partner with Foodservice distributors and operators to negotiate effective contracts to maximize ROI.

Female warehouse employee checking stock.

Distributor and Operator Management

The Rooted team will work with the distributors via trade shows, sales meetings as well as working with key distributor reps.

Shopping cart full of food in supermarket

Increase Market Visibility

We work to foster brand expansion across the market, continuously widening your customer base and enhancing your brand.

Farmer using tablet for analysis data and visual icon.

Reporting

We keep brands informed by sending activity reports and having standing calls.

Sales

we grow your foodservice business through partnerships with key operators and distributors

Our Happy Customers

Rooted is a dynamic & committed sales team at Rooted Food Sales... resourceful, scrappy, customer-focused with a special collaborative spirit! My team and I at Lundberg Family Farms are proud to be a partner with Team Rooted!
Lance Luegers
VP of Sales
Matt and Rooted Food Sales truly feel like an internal part of our team.Any company looking to pioneer or grow their Foodservice business would be in great hands with Rooted!
Yvette Borrack
VP of Sales at Sweet Loren’s
Matt’s follow through is impeccable and he always has come through with any commitment made to myself or my clients. I am proud to work with Matt and Rooted.
Erin Mercolino
VP of Chain and Specialty Sales
Rooted Food Sales has been an integral part of our growth in the Foodservice and convenience channels. A knowledgeable and professional team, that have a “get the job done!” mentality. We couldn’t be happier with Rooted Food Sales and all they have done for us.
Brian Thomas
Director of Sales

Interested in working with us?

Rooted Food Sales

a completely new kind of foodservice broker. By combining the traditional role of the broker with the role of an internal sales team, Rooted offers brands a remarkably efficient solution that accomplishes the best of both worlds.

A completely new kind of foodservice broker·

A completely new kind of foodservice broker·

A completely new kind of foodservice broker·

A completely new kind of foodservice broker·

A completely new kind of foodservice broker·