Our team is comprised of food sales industry experts and veterans.
Matt has worked as Director of Foodservice Sales for two startups, Farmwise (acquired by B&G Foods) and Buen Sabor, helping both to turn Foodservice from scratch into strong businesses in under a year. He deepened his understanding of the industry by spearheading Foodservice sales for PGI, a 50-million-dollar company. Matt has done extensive work with most of the industry’s major distributors and management companies, and he has sales experience in nearly every Foodservice category, specializing in College & University, Business & Industry, Healthcare & Convenience.
Five years distributor experience as a top sales rep at Sysco and Core Mark.
Unlocked new distribution and secured national account business for dozens of
brands while at TCM for 5+ years.
Chris lives in Coventry CT and enjoys playing golf, fishing, camping, going for
walks at the park and throwing the ball around with his kids.
As Director of Sales for CPG startup Balance the Superfood Shot, Kristi strategically built relationships, sales, and distribution to grow them to becoming a national brand and helped them win the Whole Foods Market Supplier of the Year award.
Kristi lives in Kansas City, MO and enjoys rock climbing, traveling, creating unique recipes and craft cocktails, and hiking new trails with her husband and kids.
Cal has 5+ years experience working in the CPG industry with natural products and a focus on beverages. Most recently he worked for Boomerang Energy as their National Sales Manager and National Account Manager. Cal helped Boomerang Energy gain its first national placement as well as build distribution channels/gain regional placements across the US. Cal lives in the Twin Cities, MN and enjoys golfing, playing and watching hockey, and trips to his northern MN cabin with family and friends.
Lindsay brings 4+ years of experience in the CPG industry, with a specialized focus on beverages. She started her career with Southern Glazers Wine & Spirits and her most recent role was as a Divisional Sales Manager at Super Coffee, where she played a crucial role in developing and executing sales strategies.
Lindsay is based in Chicago, a city she loves for its vibrant energy and diverse opportunities. Outside of her professional life, Lindsay is passionate about spending quality time with her family and friends, exploring new destinations, and staying active through fitness.
Britt has 10+ years experience working in the CPG industry. She has worked with both startup CPG brands, and well-known brands in sales and field marketing. Most recently she worked for a large national brokerage as an Account Manager and Client Partnership Manager in the West.
Britt lives in the Bay Area with her husband Nick, Cavalier King Charles Teddy and 3 cats. She enjoys cruising along the California coast looking for uncrowded point breaks where she can take her custom 9'3" Ashley Lloyd surfboard out. She also enjoys playing volleyball, swimming, holistic cooking, and volunteering with surf therapy programs.
Andrea brings over a decade of sales experience, with a passion for food that began early while helping in her family's concession trailer business. From corn dogs to plant-based shrimp, she’s worked with diverse products and brands, building strong relationships and delivering comprehensive solutions. Originally from Cleveland, Ohio, Andrea now proudly calls Jacksonville, Florida home (DUUUVAL!). A devoted fan of the Cavaliers, Guardians, and Jaguars, she’s often cheering on her favorite teams, despite their ups and downs. When not following sports, Andrea enjoys traveling in her RV with her husband and their seven pets, exploring new destinations, discovering exciting hiking spots, and seeking out delicious food adventures.
Always naturally organized, Clarissa developed a particular love for spreadsheets while working in Order Processing with an Outdoor Gear retail business. For the past 5 years, she has built and managed organizational and sales systems for a number of small businesses on both the West and East coast.
Clarissa lives in New York City and enjoys performing, hiking, cooking, producing videos with her husband and cuddles with her furbaby, Luna.
Rooted Food Sales
a completely new kind of foodservice broker. By combining the traditional role of the broker with the role of an internal sales team, Rooted offers brands a remarkably efficient solution that accomplishes the best of both worlds.